The new TIFF logo design is called “Heart Movie”.
The design concept combines “Love for Films,” which is shared by filmmakers and film fans, and “Heart” to inspire and move people.
To ensure many more successful years, TIFF should remember the festival’s original slogan “Films come first,” since a film festival’s reputation is founded on its lineup of films. Moreover, TIFF should send out these excellent films with heart.
The new logo combines “Heart” and “Movie.”
Filmmakers put their hearts into their films.
TIFF collects the best of those that move people’s hearts and presents them with heartfelt Japanese hospitality.
The new logo comes from such consideration.